Google has added yet another team to its ever growing list of acquisitions. Startup Behavio, announced it is joining the Mountain View crew and shutting down its closed alpha. The company built its short-lived product on top of Funf, a framework for collecting data from mobile phone sensors. The goal was to analyze things like physical location, contacts and other data about your activities and environment to monitor trends, then make predictions about behavior. The targets weren't just individuals though, but entire communities. It was even suggested that Behavio could predict the eruption of mass protests. Google has acknowledged the purchase, but isn't revealing any plans for company just yet. The internet giant's forays into preemptive and curated search offer an obvious application, however. We imagine applying some of the IP to Google Now is just one of the many potential uses. But its ad-serving algorithm could also clearly benefit from an injection of this technology.
Filed under: Internet, Software, Google
Via: The Verge
Source: Behavio
Source: http://www.engadget.com/2013/04/12/google-buys-behavio/
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